Athletics may not be the first topic that comes to mind when you think of me, but it was through my pursuit of becoming the best athlete I could be that I refined my relationships and work principles. I know firsthand that athletics are not easy. To go from being 240 pounds and completely out of shape to a 9-time IRONMAN World Championship finisher was both hard and rewarding. I had to learn how to become resourceful, surround myself with excellent advice, and finally be disciplined. There were times when I felt that it was impossible or couldn't be done, but I quickly learned to pick myself up, dust myself off, and try another way until I got it.

These principles of perseverance, resourcefulness, and discipline have become core values that I apply to every aspect of my life. As a husband, parent, coach, and leader, I strive to embody these values and inspire others to do the same. I believe that with the right mindset and approach, anyone can overcome obstacles and achieve their goals, no matter how daunting they may seem.

Whether I'm coaching athletes or leading a team, I'm committed to helping people tap into their full potential and achieve their dreams. With a focus on hard work, dedication, and never giving up, I'm passionate about empowering others to pursue their passions and reach new heights.


My passion for personal improvement has driven me to acquire extensive knowledge and experience, but more importantly, it has taught me the value of empathy. I understand the frustration of feeling stuck and the difficulty of taking the next step forward. Using my own journey as a guide, I help others take stock of their current situation and provide them with the guidance and encouragement they need to move forward.

As a coach, I have a strong background in science and technical applications, but I also understand the importance of effective communication and execution. Unlike many coaches who specialize in one or the other, I take the time to learn about each athlete individually and tailor my approach to suit their needs for the best results.

Through this approach, I have been able to help a wide range of athletes, from complete beginners to World Championship qualifiers, Olympians, and Juniors, achieve multiple championships. I believe that everyone has the potential to achieve their goals with the right guidance and support, and I'm dedicated to helping athletes of all levels unlock their full potential.


My work is driven by my values and ethics, which were born from my personal experiences. While my ultimate goal is to drive growth in the businesses I work with, I'm dedicated to making sure that everyone I work with feels valued and appreciated. These principles are the driving force behind the companies I own and the work I do.

As an advocate for small businesses, I created Wavoto to help level the playing field for entrepreneurs fighting for market share and success. I noticed that the small business market was largely ignored in terms of software tools, and I set out to change that. With Wavoto, small businesses now have access to the same powerful digital tools as larger companies, all at a fraction of the cost.

At the core of everything I do is a commitment to integrity and hard work. I believe that with the right values and principles, anyone can achieve success and make a difference in the world. I'm passionate about empowering small businesses to reach their full potential, and I'm excited to continue driving growth and success for entrepreneurs everywhere.